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mich 2206107 michelin 02 lrvb 150dpi

TYRES DESIGNED FOR HIGH LEVELS OF PERFORMANCE

THROUGHOUT THEIR LIFE

THE DEFINING FEATURE OF MICHELIN TYRES: "PERFORMANCE MADE TO LAST"

Motorists regularly ask themselves two questions about their tyres: "Am I safe with my tyres?" and "When should I change my tyres, to be sure that I am safe?" 
"Performance made to last" is the illustration of MICHELIN’s commitment to ensure you a long and safe driving experience from the first to the last kilometers, meaning until the legal wear limit (1) (2). Which means that you change your tyres less often, saving money and help you to reduce your impact on the environment. It’s a win-win: a win for you and a win for the planet.

Excellent longevity with high levels of performance, from the first kilometers to the last (2)(3)


"Performance made to last" epitomizes MICHELIN’s innovative spirit: it is the fruit of thousands of hours of research and rigorous testing.

Our experts have conducted countless test drives in the most extreme conditions to ensure that our products' performance stays high over time for a safe and more enjoyable ride in the long run.

In other words, performance like braking, traction, grip, and handling(5) is made to last until the legal wear limit (1).

MICHELIN tyres are designed for high levels of performance throughout their life

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"Performance made to last" in a nutshell

Longevity is at the heart of Michelin DNA

The longevity of MICHELIN tyres

High levels of performance over time

combined with high levels of performance over time

Use your tyres for a long time and avoid early replacement

allow motorists to use their tyres for long a time

and avoid early replacement,

dollar

save money and reduce tyre waste.

Tyres wear out but safety must last

 

Tyres start to wear out as soon as they’re fitted and the performance changes over time.

With "Performance made to last", which is an integral part of MICHELIN tyres’ genetic makeup, you can maintain a short braking distance even at the legal tread wear limit. (4)(5)

(4) TUV Rheiland Thailand conducted tests on wet and dry roads with a temperature of 27-30 C in January 2018 in Chonburi Province, Thailand, upon Michelin's request, to compare the Michelin Primacy 4 225/50R17 101W tires, both new and close to worn-out, with leading competitors' tires on a Honda Accord test vehicle driven at speeds of 0-80 km/h. The results showed that the new Michelin tires had a braking distance 2.5 meters shorter than the average braking distance of leading tires, and the close-to-worn-out Michelin tires had a braking distance 5.1 meters shorter.

(5)  TUV Rheiland Thailand conducted tests on wet and dry roads with a temperature of 27-30 C in January 2018 in Chonburi Province, Thailand, upon Michelin's request, to compare the Michelin Primacy 4 225/50R17 101W tires, both new and close to worn-out, with leading competitors' tires on a Honda Accord test vehicle. The tests included measuring the noise level inside the car at speeds of 50-70 km/h and evaluating the comfort level at speeds of 30-50 km/h.

graphique

The innovation behind "Performance Made to Last"

michelincc2 affiche pensebete page double p1 v2


Overall, 27 technologies fuel "Performance made to last".

Here is an insight into some of the technologies behind "Performance Made to Last":

  • MaxTouch – for better Longevity: it maximizes the tyres’ contact with the road and distributes forces evenly for longer tread life and optimal performance.
     
  • U-Shape Grooves – for better Wet performance: the void ratio increases as the tread wears down, ensuring higher water evacuation.
     
  • P-Edge – for better Snow Performance: it helps the grooves gain volume as the tyre wears down, increasing edge density and improving grip in snowy conditions.

There is no doubt that there is a MICHELIN tyre that meets your needs. Find yours!

Discover some of our tyres with "Performance made to last".

4w 483 tire michelin e primacy en us landscape background nosignature square

MICHELIN E·PRIMACY

Car

michelin e primacy

MICHELIN e·PRIMACY: eco-designed, made to last.

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MICHELIN Auto Edito perf 01 dry braking Tyres

MICHELIN PILOT SPORT 4 SUV

SUV

michelin pilot sport 4 suv

The MICHELIN Pilot Sport 4 SUV tyres are specially made for premium SUVs providing you excellent braking, handling and comfort.

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background

MICHELIN PILOT SPORT EV

Car

michelin pilot sport ev

Electrified road control made to last.

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4w 240 tire michelin pilot sport 4 s en us landscape background nosignature square

MICHELIN PILOT SPORT 4 S

Car

michelin pilot sport 4 s

Road exhilaration made to last.

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Envisioning performance in the long run


At MICHELIN, we stand for a more sustainable mobility for our customers and the environment. That's why MICHELIN set out the challenges of 100% sustainable tyres by 2050.

We act in every stage of the tyre’s life, from design and production to distribution, usage, and recycling.

By avoiding early replacements with "Performance Made to Last", by reducing the consumption of energy, CO2 emissions and raw materials involved in manufacturing new tyres, we improve the tyre’s environmental footprint.

Envisioning performance in the long run
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LEGAL MENTIONS

(1) Legal limit: 1,6mm, subject to regular wear of your tyres and compliance with the recommendations of the tyre and car manufacturers. If in doubt, consult a specialist. European Directive 89/459/CEE.

(2) The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate², MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV,  MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5.

(3) "Last kilometers" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country.

(4) TUV Rheiland Thailand conducted tests on wet and dry roads with a temperature of 27-30 C in January 2018 in Chonburi Province, Thailand, upon Michelin's request, to compare the Michelin Primacy 4 225/50R17 101W tires, both new and close to worn-out, with leading competitors' tires on a Honda Accord test vehicle driven at speeds of 0-80 km/h. The results showed that the new Michelin tires had a braking distance 2.5 meters shorter than the average braking distance of leading tires, and the close-to-worn-out Michelin tires had a braking distance 5.1 meters shorter.

(5) TUV Rheiland Thailand conducted tests on wet and dry roads with a temperature of 27-30 C in January 2018 in Chonburi Province, Thailand, upon Michelin's request, to compare the Michelin Primacy 4 225/50R17 101W tires, both new and close to worn-out, with leading competitors' tires on a Honda Accord test vehicle. The tests included measuring the noise level inside the car at speeds of 50-70 km/h and evaluating the comfort level at speeds of 30-50 km/h.

(6) Braking on wet roads for summer tyres, braking and traction on snow and wet roads for all-season and winter tyres and road handling or grip on track for sport tyres.

(7) Data from the Ernst & Young report entitled “Planned obsolescence is not inevitable” (May 2017).

(8) According to internal calculations made at Ladoux (Technology Center, Clermont-Ferrand, France): technical bulletin dated September 27, 2016, on raw materials, fuel consumption and CO2 emissions linked to early replacement of passenger car tyres.

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