Performance made to last. Longevity is at the heart of Michelin DNA. Since 1889, we are designing tyres that last. Each new product is designed to deliver excellent longevity and high levels of performance through its life.
For you, it means safety and performance from the first to the last kilometre(5), reduced fuel consumption and CO2 emissions thanks to optimized rolling resistance, and cost savings due to longer product life.
Discover MICHELIN Primacy tyres:
MICHELIN Primacy 4+
What about winter? If you live in a cold area that encounters frequent snow and ice, you should opt for MICHELIN Alpin winter tyres to ensure the best possible traction. And if you’re exposed to a mix of conditions throughout the year, with only occasional snow, look at our MICHELIN CrossClimate all season tyres.
They will allow you safe driving in all weathers, all year round, without having to worry about changing your tyres between seasons.
You own an electric vehicle? Fitting your electric vehicle with tyres designed for electric car ensures you get optimal performance from your vehicle in terms of range, silence and driving experience(6). Fit MICHELIN e.PRIMACY, our new energy saving tyre, and enjoy stress-free electric driving thanks to an increased 7% battery range on average for your electric vehicle(7). That's about 30 additional kilometres for a 400km estimated range!
Find the perfect match for your vehicle: Original equipment (OE) tyres or marked-tyres are tyres tailor-made for a specific car model. They are recognizable thanks to their marking on the tyre sidewall. For the best driving experience, be sure to replace your tyres by the ones designed specifically by MICHELIN engineers and approved by the car makers.
Find a MICHELIN primacy tyres dealer near you and ask for the best primacy tyres that fit your needs and vehicle.
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LEARN MORE ABOUT WHY MICHELIN
Trust MICHELIN for a better life in motion
Our tyres are trusted by the most demanding ones - consumers, manufacturers, motorsports players and key opinion leaders ask for our products.
Taking action to reduce environmental impact
We lead the way towards mobility with reduced environmental impact(8) and innovate by investing in, around and beyond tyres.
Leading the way in electric mobility
We are at the forefront of electric mobility. Our engineers work closely with car, scooter & bike manufacturers to design tyres with performance that matter to electric vehicles owners.
(1) Legal minimal tread depth 1.6mm
(2) During usage, MICHELIN e.PRIMACY generates 1.5kg/t on average Rolling Resistance less than competitors, gain is equivalent of up to €80 savings on fuel. This gain is equivalent of up to 174kg of CO2 saved. Usage gains are estimated on the average of new and buffed 2mm datas to take into account real life time performance -All gains are estimated on a base of 35,000km and a fuel price of €1.46/L (https://ec.europa.eu/energy/data-analysis/weekly-oil-bulletin_en 6/1/2020 weighted on the top 10 countries for motor vehicle movements on national and foreign territory - https://ec.europa.eu/eurostat/web/transport/data/database). Actual fuel and cost savings may vary depending notably on driving habits, vehicle or tyre pressure.
(3) MICHELIN e.PRIMACY is rated "B" on the Wet Grip Item of the European labelling scale.
(4) low fuel consumption - MICHELIN ENERGY SAVER+ has been awarded by AutoBild as "Eco Champion" in 2013, and 2018 with FULDA EcoControl HP.
(5) "Last kilometer" being understood as until the minimum legal tread depth (1.6 mm). Please refer to the minimum legal tread depth in your country.
(6) Results may vary according to vehicle, tyre range and size, speed and road conditions. Eco-friendly driving depends notably on driving habits, vehicle or tyre pressure.
(7) When new, MICHELIN e.PRIMACY generates 2kg/t on average Rolling Resistance less than competitors, equivalent in fuel consumption reduction of up to 0.21l/100km, equivalent of a gain in CO2 emission up to 5g for a VW Golf 7 1.5 TSI or equivalent of gain of up to 7% in autonomy for a VW e.Golf.
(8) Find out more on : https://www.michelin.com/en/sustainable-development-mobility/for-the-planet/environmental-approach